Relatively speaking, I’m a young PR professional, but I’ve been in the business long enough to understand that you’re never going to learn everything you need to know to make perfect decisions all the time. Also, if you love the public relations profession enough to devote your life to it, then this advice will come easy: never stop absorbing information about it.
A friend was at my apartment a few weeks ago and saw a copy of Marketing Lessons From The Grateful Dead lying on my dining room table. She laughed and remarked that even my pleasure reading has to do with my professional life. It’s true, and I bet it is for a lot of PR pros who really love what they do.
After finishing Marketing Lessons From The Grateful Dead a month ago (and blogging about it), I read the same author’s World Wide Rave, and this morning, over coffee and CBS Sunday Morning’s segment on corduroy, I finished a 2008 book by publicist David Carriere called 7 Steps to Publicize Just About Anything.
Then while walking five miles today at the gym, I loaded up my iPod with free podcasts and got to listen to a 21-minute interview with an Australian PR firm owner and a fabulous 36-minute segment about managing employee social media celebrities.
And here I am writing and thinking about it. Why? Because I love my chosen career path, and I want to be the best at it. I’m a free webinar, podcast, whitepaper, latest-book-on-marketing junkie. All PR professionals should be.
Brian Tracy, in his book Be A Sales Superstar, says, “You become what you think about most of the time.” Your outer world, he says, eventually corresponds with your inner world.
Sure, I’ll never be able to pass a billboard without criticizing it or watching a press conference without wishing I was a part of it, and I know other PR pros who’ll agree. But our self-education will make us better professionals, which always leads to more personal happiness.