According to a Mashable article, “Manage Your Brand’s Facebook Page From this New App,” Facebook unveiled yesterday an app made just for admins of pages.
I’ve been a blogger for about 3.5 years, and no series of posts on this blog has gotten more hits and comments than the ones I’ve written about the lack of an app for Facebook admins.
I’m beyond excited, and I hope the hundreds of people using search terms like “how the $@!% do I update my biz FB page on iPad” are excited now, too.
Note: It’s an iPhone app, and there isn’t an iPad version yet, but blow it up to 2x and it’ll be just fine. Or don’t. Either way it’s a-okay.
What we can do now (aka: oh, the power!):
1) We can now post a photo AND give it a caption. All at the same time! [With the regular Facebook app, we couldn’t; we had to post the photo, then comment on it if we wanted to add a description. And half the time, it didn’t work, so I had to scurry to Safari and comment.]
2) We can view insights!
3) We can post knowing for sure we’re posting as the page! [Long story short, with the regular Facebook app, as you’re typing a comment or update on your business page, it appears as if it will come from your personal account. But when you posted, it posted as your page. There was always a split second of anxiety not quite knowing what it’ll choose to do…]
4) When we post a link to a webpage, just like the desktop version of Facebook, it still provides a preview and image. It shows the URL, and you can’t delete it, but I can settle for that.
5) We can delete comments and ban users. Tools I use rarely but am happy to have.
Here are the past posts discussing this Facebook iPad app topic:
October 14, 2011: Everything’s great about Facebook’s new iPad app, except…
December 1, 2011: Reader finds solution for annoying Facebook iPad glitch
March 23, 2012: It’s not you: Why you can’t be a good admin with the Facebook iPad app