Facebook launches app for brand page admins!

According to a Mashable article, “Manage Your Brand’s Facebook Page From this New App,” Facebook unveiled yesterday an app made just for admins of pages.

YESSSS.

I’ve been a blogger for about 3.5 years, and no series of posts on this blog has gotten more hits and comments than the ones I’ve written about the lack of an app for Facebook admins.

I’m beyond excited, and I hope the hundreds of people using search terms like “how the $@!% do I update my biz FB page on iPad” are excited now, too.

Note: It’s an iPhone app, and there isn’t an iPad version yet, but blow it up to 2x and it’ll be just fine. Or don’t. Either way it’s a-okay.

What we can do now (aka: oh, the power!):

1) We can now post a photo AND give it a caption. All at the same time! [With the regular Facebook app, we couldn’t; we had to post the photo, then comment on it if we wanted to add a description. And half the time, it didn’t work, so I had to scurry to Safari and comment.]

2) We can view insights!

3) We can post knowing for sure we’re posting as the page! [Long story short, with the regular Facebook app, as you’re typing a comment or update on your business page, it appears as if it will come from your personal account. But when you posted, it posted as your page. There was always a split second of anxiety not quite knowing what it’ll choose to do…]

4) When we post a link to a webpage, just like the desktop version of Facebook, it still provides a preview and image. It shows the URL, and you can’t delete it, but I can settle for that.

5) We can delete comments and ban users. Tools I use rarely but am happy to have.

Here are the past posts discussing this Facebook iPad app topic:

October 14, 2011: Everything’s great about Facebook’s new iPad app, except…

December 1, 2011: Reader finds solution for annoying Facebook iPad glitch

March 23, 2012: It’s not you: Why you can’t be a good admin with the Facebook iPad app

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14 interview tips for print, TV and radio

Whether you’re preparing for a big interview, or your client is, or you need to train someone on how to be interviewed by the media, here are some tips to help make it as good as possible.

1) Always speak clearly and simply. Don’t use science or technology (or whatever field you’re in) jargon. Pretend like you’re explaining something to a third grader.

2) Find the time (if possible) to outline what points you want to say or answers to questions you anticipate. Write down everything you’d like to give in a response, then go back and edit it down to its simplest and shortest form.

3) We all goof up. If you realize you’ve accidentally said something incorrectly, offer correct information as soon as you realize what you’ve done. This isn’t as easy if you’re being interviewed live on television, so don’t lose your cool. But admitting you made a mistake is much better than letting the wrong information spread into public knowledge.

4) Never assume. If you’re being interviewed for an article, and you think the reporter has heard something incorrectly or you can sense there’s a misunderstanding of something, provide another, better explanation.

5) Follow-up is key. If you promise you’ll get back with the reporter with extra information, find out her/his deadline and get it there well before that.

6) It might sound like a no-brainer, but when you’re preparing for a television interview, know whether it’s going to air live or taped. Then enjoy feeling a little more at ease if it’s taped.

7) If you’re not accustomed to doing television or radio interviews, record yourself speaking so you know what thousands (millions?) of others are going to hear. If you’re happy with what you hear, that’s great. If you’re terrorized by the sound of your own voice, then work on it.

8) Speak simply and clearly. Again, record yourself practicing your answers, so you can determine if you need to slow down or speed up or enunciate. Nerves make us talk faster. (Avoid being over-caffeinated pre-interview!)

9) Know what your body does when you’re talking. Be aware of your gestures. Make sure they look natural. Don’t flail those arms.

10) Find out ahead of time, for a television interview, if you’ll be standing or sitting, inside or outside. Then dress and style accordingly. (No short skirts if you’re sitting; tie your hair back if you’re outside so you won’t be fidgeting with blowing hair while on camera; don’t wear white socks with sandals; don’t wear a shirt or skirt that’s too tight when you sit down.)

11) Make sure and ask where to look. Usually you look at the reporter, not the camera.

12) Be aware of your fidgets and don’t do them. (Playing with fingernails, biting inside of mouth, playing with your hair.)

13) For radio, know what type of format the program is: if it’s a hard news story, your interview will probably be brief and full of sound bites. For a talk-show format, you may need to fill 15-30 minutes with content. Make sure to be able to fill that time.

14) If you’re giving a radio interview by phone, stand up while talking! (Same works for phone job interviews.) It makes you more alert and helps your voice to carry clear and strong. Trust me, it’s obvious if you’re lying on the couch with your hand in a bag of Fritos.

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Is Facebook the “real world”? Part 1

Normally when I blog about Facebook, it has to do with using Facebook for marketing, but this series is going to take a look at how we use Facebook in our personal lives.

Earlier this week, I was listening to a webinar, and one of the featured speakers was the corporate social media manager at a company with many local stores across the United States. She was saying that the community and public relations people at the individual stores are best suited to also be the social media people.

“We trust our store marketers to decide which content they want to share and how,” she said. “Our store marketers know what’s going to resonate in the real world and online.”

It gave me pause. Intentionally or not, she said that the online world we live in and the tangible world we live in aren’t the same.

Is it?! Social media (especially Facebook), in addition to other online outlets, are a part of most people’s everyday lives. Sharing and absorbing information on Facebook is something we do, like drinking coffee or riding the train to work. Facebook has 845 million monthly active users.

But lately and coincidentally, I had started to wonder: is Facebook the real world? Has it become an ingrained, no-brainer part of our culture, thus making it “real”? Or, is there a separation between Facebook and everything we do outside of Facebook. And, when it comes to who we are in face-to-face life and who we are on our Facebook profiles, do most people pull a Dr. Jekyll and Mr. Hyde?

In addition to the webinar, a few other things precipated this blog series: My significant other and I were recently out listening to a live band. There was a group of college students at a table near us. It seemed like every time we turned around, they were posing for photos and then furiously tapping their phones, assumably texting or sharing them online.

To me, it seemed like they were spending so much time taking photos and sharing them online that they a) weren’t interacting with the others in the group in a meaningful way and b) not appreciating and absorbing their surroundings (aka, not listening to the awesome band on stage!).

Or, has capturing a moment by sharing it online become the new way of experiencing the moment? Is it more important to remember parts of an experience than it is to experience it wholly in the present?

Then, coincidentally (this blog series was meant to be), I came across an article from Psychology Today, “Quitting Facebook Could Make You Happier,” written by Dr. Michael W. Austin, associate professor of philosophy at Eastern Kentucky University. His article is based on information from a recent study showing that people who are on Facebook believe that others have happier lives than is actually the case.

This is the crux of the article: “…don’t judge the happiness of others by their Facebook page, status updates, pictures, and so on. … Whether intentionally or not, people tend to put their best (if not entirely accurate) face forward in such settings.”

A day or so later, a good and beautiful friend of mine implied that she was feeling a little down after perusing the class notes section of her college’s alumni magazine. Freshly empowered with the article’s message, I told her that the class notes section of college alumni magazines are like Facebook: people are going to publish their best and happiest sides, more intentionally than not, I’ll argue, when it comes to Facebook. (How many of us untag ourselves from a bad photo?!)

(Of course, as we all know, some people use Facebook to air all their dirty, negative laundry, but that’s neither here nor there.)

However, a college alumni magazine would be considered part of the “real world.” Right? So what makes putting your best face forward in that outlet “real” and putting the same face forward in another outlet not part of the “real world”?

[Because this is a series, I can end this post with a question!]

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No Cards cover? Yikes, Sports Illustrated.

Update: As of 9:50 am 3:45 pm Friday, March 30, SI’s Facebook page still hasn’t officially said anything about the covers. Others, though, have posted on their wall, expressing their discontent. Many Louisville fans have said they’re canceling their subscriptions. Where are you on this, SI? There’s even a someecards about this!

The web is was abuzz this afternoon yesterday with the breaking news that Sports Illustrated created different covers to celebrate the NCAA Division I men’s basketball Final Four teams. Except there are three covers…and, well, four teams. The University of Louisville got left out.

[Disclaimer: I live in Kentucky, and I’m a U of L fan.]

That said: Come on, SI! The huge PR no no is that there’s no communication around this. As Eric Crawford (@ericcrawford), the Louisville Courier-Journal‘s sports columnist, blogged today March 29, yes, it’s in part a logistical and financial decision. SI publishes different covers for various U.S. regions with each issue (plus a national one), and “producing two covers for one region…really isn’t a good move financially.”

Why not combine the two teams on one cover? That seems like the logical solution if we’re looking at this in financial and logistical terms. Crawford agrees, as do a lot of folks on social media.

One tweeter captures my sentiments: “I think It’s pretty disrespectful to not have Louisville at least on the cover with Ky. Your marketing department dropped the ball.”

If you’re wondering why “Louisville” and “cover” are bolded, it’s because that’s the search term I used on Twitter to learn more about this. Hopefully, SI’s communication team is doing the same right now. A lot of tweets were found with those search terms.

Interestingly, as of 3:06 pm this afternoon, SI hasn’t address this issue on their Facebook or Twitter accounts. I’m sure (I hope) that’ll change soon.

Back to solutions: Why not bite the financial bullet, and produce two covers for one region? SI understands and appreciates the historic significance of the University of Kentucky and University of Louisville rivalry and the importance of this Final Four match up (check out their story about it). There wouldn’t be any magazines left on newsstands across the state.

It’s hard to say why SI made this decision. It would be fascinating to know what went on during the editorial meeting where this was decided.

At the very least, SI’s media relations and social media folks need to be responding asap to what’s happening on the web right now. A #boycottSI hashtag isn’t a good way to go into this basketball weekend.

P.S.: Good article on this from The Bleacher Report.

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