Tag Archives: PR mistakes 2012

10 of the top PR blunders of 2012, so far


PRNews just published a fun story, PR News Hotlist: Top 10 PR Blunders of 2012, Part 1. It was a cringe-worthy journey down memory lane. I hadn’t thought about some of these in a while; everything else is being drowned out by all the Chick-fil-A clucking (ha! sorry) going on.

Lists like this open the discussion about whether social media is PR. Many of these blunders on the list began as social media gaffes, which then created the need for PR. An Olympian tweeting something controversial is way different than Komen revoking financial support of Planned Parenthood. Does it all fall under the PR umbrella?

I can’t wait to see Part 2 of this list, which I know will include one of my favorite PR oopies of this year so far: Spain finds out about their king’s expensive elephant-hunting trip. So, big deal, king’s need vacays. Wellll. He was also the honorary president of World Wildlife Federation of Spain, and the country is in its worst fiscal shape in a long time. It made me laugh every time I heard the story on NPR. Which was often.

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